The problem with Tweeting is the amount of characters available to you
at 140 it is even less than a SMS (mobile phone text message)!
So, how then, can one use Tweets to be able to influence somebody?
There has been a long debate as to whether Hypnosis exists or if it is all just suggestion.
Derren Brown talks about this in his book ‘Tricks of the Mind’ although there is recent evidence which shows the existence of Hypnosis as a specific state in the brain.
In hypnosis one seeks to influence.
Using the style of Milton Erickson one can be Artfully Vague so that the subject fills in the elements as the hypnotist suggests
for example … “Now, I don’t know if you are thinking of the sky or even if there are clouds or even if the sun is high in the sky or how bright it may be….”
The Hypnotist does not actually know what the subject is thinking about.
Nevertheless, the hypnotist has suggested that the subject think of a bright sunny day. He cant make the subject think of those things but there is a good chance that the subject will.
The fact the Hypnotist goes on to describe what may be in the sky presupposes that there is a sky and the subject is thinking about it.
There are all manner of techniques to suggest tings to a subject, you only have to look a TV ads to get that!
Look at the adverts for Smokers Patches or gum where words like “… the next time you…” are used. No presupposition or suggestion there then!
One can Analogue Mark out certain words or phrases by pausing slightly before uttering them – the subject’s unconscious mind will pick up the difference whilst their rational mind will push on making sense of the words.
Lowering the tone of voice as words are spoken can command the subject to follow
for example “As you sit there you can |relax now |…. ”
Again the unconscious picks up the commands whilst the conscious continues to make sense of the words.
It is ambiguous. One meaning is processed one way by the conscious and another meaning processed by the unconscious.
There are many techniques, these are just some.
Oh yes … I digressed!
So, how then, can one use Tweets to be able to influence somebody?
Or did I?
I opened a loop, a while ago to preoccupy your conscious mind and now I have just closed it.
If I wanted to, I could nest loops inside of loops. All designed to preoccupy the conscious mind, whilst I make suggestions to the unconscious mind. Actually, I stacked 2 loops together – note how Ambiguity, appearing in the blog post title was incomplete until I described how the words |relax now | were being used.
Ever had a friend who said “We must go for a drink and catch up….” ?
They never book a time. Notice how that hangs around because it is incomplete. It is an open loop.
Now, here’s the problem.
How can you embed suggestions successfully into a 140 character tweet?