Saturday, 15 January 2011

Search for the Next “Levi’s Girl” Kicks Off on Facebook

After a successful campaign last summer, Levi’s is once again turning to Facebook to find the next online face and voice of Levi’s womenswear, a.k.a “Levi’s Girl.” This time, the search has been extended to the UK as well as the U.S. Interested individuals are asked to submit a short video detailing why they should be chosen for the role, which involves engaging with Levi’s fan base on Facebook (Facebook) and Twitter (Twitter) on a day-to-day basis. To qualify, videos must be submitted via the retailer’s Facebook Page by February 2.

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