Thursday 15 March 2012

Web Famousness

BBC news posted 2 articles this week
BBC-News'Britannica ends its print edition' 
– “After 244 years the Encyclopaedia Britannica will no longer be produced in print, new editions will appear only online”
and
'No toilet in half of Indian homes' 
– “Nearly half of India’s 1.2 billion people have no toilet at home – fewer than have mobile phones – according to the latest census data”

and there, in a nutshell is the impact of modern communication and the priorities people attach to it.

A friend on Facebook, responding to “No toilet in half of Indian homes” responded with “Bonkers!” She has a point! That is bonkers!

Recently asked the question what is Klout.com about, it occurred to me that it is about Web Famousness.

Social Capital sites like http://Klout.com and http://Peerindex.Net measure our activity on the larger Social Media sites.  A sort of Who likes Who likes What expressed in numbers.

It occurs to me: if you have high scores then more people know about you and the more “Web Famous” you can be. The higher your ranking or score the more people want to follow you and the more people want to follow you and talk with you , the higher your score and the more famous you get.

So I guess, there is a dilemma:
It is great that we can now freely communicate, like never before, but there is a cost – institutions die and humans prioritise temporary conversation above the need to live healthy lives.

Is this  “Social Expenditure” being spent to achieve “Social Capital” (“Web Famousness”)?

The “Social Balance” is that we can use Social Media as a means to highlight and keep highlighting where Human thinking is out of balance and as for the old institution that ‘Everybody will be famous for 15 minutes’ – that’s blown!

Stay Social. BE Famously Healthy

No comments:

Post a Comment